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Who We Are
Established June 2026, Badr Solutions DWC-LLC operates as a premier multidisciplinary consultancy dedicated to fostering sophisticated corporate advancement. Our firm bridges the gap between visionary concepts and commercial reality by integrating deep market intelligence with high-level strategic planning.We provide the clarity required to transform complex challenges into actionable results, ensuring every partnership is anchored in integrity and excellence. By focusing on sustainable value creation and innovative problem-solving, we empower our clients to achieve lasting impact through expert guidance and trusted, long-term professional relationships.
Vision
To become a trusted growth and development advisory firm shaping meaningful progress, commercial value, and forward-looking opportunities across aviation, tourism, hospitality, and marketing.
Mission
To help clients identify opportunities, strengthen market positioning, and create practical pathways for sustainable growth through expert, trusted, and innovative advisory.
Core Values
/ Quality
/ Integrity
We believe in excellence over shortcuts. We are committed to delivering thoughtful, high-standard work that creates real value.
/ Innovation
We act with honesty, professionalism, and ethical clarity. Trust is the foundation of every relationship and every recommendation we make.
We look beyond the obvious to identify fresh possibilities, stronger positioning, and more valuable ways to grow.
/ Growth
/ Responsibility
/ Meaningful Relationships
We believe progress is essential. We are driven by development, innovation, and the pursuit of better opportunities for our clients.
We believe in ownership, accountability, and disciplined execution. Sustainable success is built through commitment, not excuses.
We value long-term partnerships over transactional interactions. We believe the strongest outcomes are built through trust, collaboration, and mutual respect.
Founder's Note
The name Badr (بدر) means full moon in Arabic—a symbol of clarity, guidance, and quiet strength.
For centuries, travellers looked to the full moon for light and direction. That meaning reflects the purpose behind Badr Solutions: to bring clarity to complex decisions, provide direction at important moments, and help clients move forward with confidence.
Badr is more than a name. It represents the kind of firm we are building—thoughtful, trusted, purposeful, and quietly strong.
Aviation, Airport City, Tourism and Hospitality Strategist
Turning complex industry challenges into practical strategies, stronger experiences and sustainable growth.
Dr Iva Bulatovic is an award-winning professor, researcher and strategic advisor working at the intersection of aviation, airport development, tourism, hospitality, marketing and strategic management.
With more than 15 years of international experience, Dr Bulatovic helps organisations understand what is changing, identify where value can be created and convert research, intelligence and industry insight into strategies that can be implemented.
Her distinctive advantage is her ability to see the complete ecosystem.
She connects airports with destinations, infrastructure with passenger behaviour, service quality with commercial performance, and tourism development with aviation connectivity.
Meet the Founder
Dr Iva Bulatovic
Founder, Badr Solutions
She established Badr Solutions to bring this multidisciplinary expertise into a distinctive advisory model built around tailored strategies, proprietary playbooks, practical frameworks, and commercially relevant solutions. As she highlights:
" Badr Solutions does not provide generic consultancy.
It delivers focused, research-led advisory shaped around each organisation, market and strategic ambition."
more about DR Bulatovic
A Rare Combination of Expertise
Alongside establishing Badr Solutions, Dr Bulatovic remains fully engaged in her full-time academic role as an Assistant Professor at the Higher Colleges of Technology in the United Arab Emirates.
Her academic work covers strategic management, advanced strategy, project management, tourism, marketing, innovation, customer experience, research and business development. This keeps her continuously connected to emerging industry challenges, evolving consumer expectations and the next generation of professionals.
Dr Bulatovic is a:
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Chartered Marketer
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Project Management Professional
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Certified Hotel Industry Analyst
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Fellow of Advance HE
This combination enables her to examine aviation and tourism challenges through multiple perspectives: strategy, marketing, passenger behaviour, project execution, hospitality performance, service quality and commercial growth.
She brings academic rigour without losing sight of commercial reality—and strategic ambition without overlooking implementation.
Aviation, Airports and the Future Aerotropolis
Aviation, Airports and the Future Aerotropolis
Dr Bulatovic’s aviation portfolio focuses on the future of airports, airport cities, passenger experience, aviation resilience and airport-led economic development.
She is currently undertaking postdoctoral studies at the University of the Aegean, researching aerotropolis development in Dubai, Abu Dhabi and Doha.
Her work critically examines whether traditional aerotropolis models remain practical in an environment shaped by artificial intelligence, sustainability requirements, changing passenger behaviour, infrastructure pressure and the growing need for operational and economic resilience.
Dr Bulatovic is the co-author of Airport City and Aerotropolis: Concepts and Implications for Development, published by Emerald in Advances in Airline Economics.
Her continuing work includes From Infrastructure to Intelligence: A Four-Layer Framework for the Next Generation Aerotropolis, developed for the Air Transport Research Society World Conference. The framework examines how infrastructure, connectivity, digital intelligence and stakeholder integration can shape the next generation of airport-centred development.
Current Aviation Research and Advisory Portfolio
Dr Bulatovic is currently working on multiple applied aviation projects intended to generate practical solutions for airport leaders, operators and passenger-experience teams.
Managing Passengers During Flight Delays
Her current research tests how airports can communicate with and guide passengers more effectively during delays.
The work examines whether clearer, more useful and appropriately personalised guidance can:
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reduce perceived waiting time;
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decrease uncertainty and negative emotional responses;
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strengthen passengers’ sense of control;
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protect airport satisfaction and trust;
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encourage more constructive use of airport dwell time; and
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improve the overall disruption experience.
The objective is to help airports move beyond generic delay announcements and introduce communication that supports passengers emotionally, operationally and practically.
Developing Passenger-Experience Playbooks
Dr Bulatovic is developing practical frameworks and airport passenger-experience playbooks that translate research, observation and service-quality analysis into clear actions.
These playbooks are designed to support improvements across the passenger journey, including:
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airport access and arrival;
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orientation and wayfinding;
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check-in and baggage processes;
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security and immigration;
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waiting and dwell environments;
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retail and dining engagement;
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gate and boarding experiences;
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arrivals and baggage reclaim; and
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disruption communication and recovery.
The focus is not only on identifying what passengers dislike. It is on helping airport teams understand why friction occurs, how passengers respond and which improvements should be prioritised.
Examining Aviation Resilience
A further area of focus is resilience across airport operations, air traffic systems, passenger communication and service delivery.
Her work considers how aviation organisations can prepare for disruption, maintain trust, protect service continuity and recover without compromising the passenger experience.
This research is supported by her published work on high-reliability organisations in air traffic control, airport quality and aviation management.
Supporting Regional Airport Excellence
Dr Bulatovic has a particular interest in helping regional and secondary airports achieve excellence without attempting to imitate the size, complexity or investment capacity of major international hubs.
Regional airports can compete by understanding their passengers more deeply, reducing unnecessary friction, strengthening local relevance and delivering a distinctive experience that larger airports may struggle to replicate.
The goal is to help these airports identify where they can outperform larger competitors, strengthen their market position and build service standards aligned with their routes, passenger profiles and available resources.
Tourism and Destination Strategy
Tourism is not secondary to Dr Bulatovic’s aviation work. It is one of the foundations of her professional identity and expertise.
Her tourism expertise portfolio spans:
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destination strategy and development;
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tourism marketing and positioning;
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destination competitiveness;
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visitor behaviour, satisfaction and loyalty;
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sustainable tourism development;
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tourism-demand analysis;
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aviation and tourism connectivity;
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hospitality performance and service quality;
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community support for tourism;
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experience and tourism-product development; and
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strategic growth for tourism organisations.
She helps destinations and tourism organisations determine where they can compete, which markets they should prioritise and how their natural, cultural, commercial and community assets can be transformed into viable tourism propositions.
Her research and applied projects have addressed farm tourism, medical tourism, sustainable tourism, visitor satisfaction, destination competitiveness, community attitudes, tourism demand and tourism’s contribution to regional economic development.
Her approach combines destination identity with market demand.
The objective is not simply to attract more visitors. It is to attract the right visitors, create stronger experiences, generate sustainable value and strengthen the destination’s long-term competitive position.
Special-Interest Tourism Expertise
Dr Bulatovic brings particularly strong expertise in special-interest tourism: experiences designed around a traveller’s specific passion, lifestyle, purpose or motivation.
Her work encompasses:
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Cultural and heritage tourism
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Ecotourism and nature-based tourism
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Wellness and medical tourism
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Farm and rural tourism
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Gastronomic and experiential tourism
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Luxury and shopping tourism
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Religious and halal tourism
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Sports and adventure tourism
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Gaming (Casino) tourism
At the Higher Colleges of Technology, she leads the development and delivery of Special Interest Tourism, aligning academic content and applied projects with emerging market trends and industry needs.
Hospitality, Marketing and Commercial Strategy
Dr Bulatovic’s expertise extends beyond aviation and tourism development.
As a Certified Hotel Industry Analyst and Chartered Marketer, she brings hospitality performance, strategic marketing and customer-experience thinking into every engagement.
Her work is focused on addressing questions such as:
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How should we position our airport, destination or hospitality concept?
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Which passenger or visitor segments offer the strongest opportunity?
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Where are customers experiencing unnecessary friction?
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How can service quality be converted into loyalty and commercial value?
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Which tourism concepts have realistic market potential?
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How should an experience be differentiated from competitors?
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What should be prioritised first?
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How can research be translated into a practical strategy?
This multidisciplinary perspective allows her to examine both the operational and commercial sides of the customer journey.
international recognition
Dr Bulatovic’s aviation and tourism work has received international and institutional recognition.
In 2026, she was invited as a featured opening speaker for Airport City Day in Quito, organised by Airports Council International–Latin America and the Caribbean.
She is also:
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Professional Member of Women in Aviation Middle East
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Executive Editor of the Journal of Air Transport Studies
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Former Management Committee Member of the COST Action on Air Transport and Regional Development
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Published researcher in airport management, air traffic control, service quality and aviation demand
She has contributed as a featured speaker, keynote speaker, visiting professor, consultant and guest lecturer at universities, conferences and professional forums across Europe, the Middle East and Latin America.
Awards and Academic Excellence
Excellence has been a consistent feature of Dr Bulatovic’s academic and professional journey.
She completed her PhD in Tourism Management with distinction and a perfect academic record.
She was recognised as the Best Student of her Generation and was selected among the Top 10 students in Montenegro for academic excellence and leadership.
Her doctoral research received competitive government funding for international research placements at:
The University of Rijeka — funded by the Government of Croatia
The University of Ljubljana — funded by the Government of Slovenia
In 2023, she received the Annual Business Research Award from the Higher Colleges of Technology, recognising her outstanding contribution to research advancing sustainable tourism development and the UAE’s economic prosperity.
She also received a Certificate of Appreciation for her exceptional contribution as System Course Team Leader to the Bachelor of Tourism Management programme, recognising her leadership, commitment to academic quality and contribution to tourism education.
These distinctions reflect a consistent ability to create value across research, tourism innovation, academic leadership and industry engagement.
International and Multilingual Perspective
Dr Bulatovic is a native Montenegrin speaker and is fluent in English.
She also speaks Arabic at a basic conversational level and continues to develop her proficiency in the language, reflecting her commitment to deeper cultural and professional engagement in the UAE and wider GCC region.
Her international academic, research and professional experience enables her to work effectively across different cultures, markets and institutional environments.